Capabilities

• Strategic Business Analysis
• Setting Budgets and Goals
• Defining Target Audiences
• Media Consultation
• Media Research and Planning
• Media Plan Development
• Competitive Analysis
• Integration with existing PR, Creative, Sales and Web Efforts
• Negotiating and Placing Media Orders
• Buy Monitoring
• Media Buying and Placement
• Competitive Media Spending Analyses
• Media Post-Buy Analysis
• Media Accounting
• Planning and Implementation of Promotions

STRATEGIC MEDIA PLANNING

The first rule of media planning is: the media plan must be precisely aligned with your business plan, objectives and goals. The goal of media planning is defined as: selecting the media mix and schedule to reach the desired number of potential customers in the target audience (reach), often enough (frequency) to create conscious perception (recall) of the message.

MEDIA BUYING
Our formula for media buying includes:

• Investigative work
  We research the pricing of the best media outlets to match the media plan, target and creative message.

• Skill
  We analyze the Arbitron/Nielsen ratings reports, and evaluate best Cost-Per-Point, (CPP) Average Quarter Hour (AQH) and Gross Rating Points (GRP).

• Experience
  We put everything together — the campaign, the pricing, the target, and the budget — in language that is easily understood. After an advertising flight runs, we carefully check invoices to ensure that commercials run as they were ordered. If any spots ran incorrectly, we obtain “make-goods,” or in the alternative, a refund or credits toward for future advertising. The same is true for TV ratings that under-perform in order to maximize your precious advertising dollars.